The way you tell the story can make all the difference.

Case Studies

  • SUPPORTING ELECTRONIC MUSIC IN DEVELOPING COUNTRIES AT 40,000 FEET

    We partnered with Bridges For Music to help advance their mission to actively support electronic music in developing countries. Our team oversaw international partnerships including securing Virgin Atlantic to include the Bridges For Music documentary on their inflight entertainment. We also coordinated with the Canadian Minister of Tourism and Pioneer Electronics on a nationwide Canadian tour. These collaborations were pivotal in building future partnerships with Billboard Music, TomorrowWorld, and the Ultra Music Festival.

  • TIMES SQUARE TAKEOVER FOR COMMUNISM KILLS CAMPAIGN

    Collaborating with the Victims of Communism Memorial Foundation, we organized a media campaign to amplify the stories of human rights victims from communist regimes. The protagonist of the docuseries was a silenced Miss World contestant. To counteract the Miss World pageant’s ruling not to allow their contestant to advocate for human rights publicly, we told her story with billboards in Times Square and earned media coverage for the docuseries premiere trimmed with the beginning of the Miss World pageant.

  • 400+ SCREENINGS IN 28 COUNTRIES: THE PHENOMENON OF POVERTY, INC.

    We worked on a multi-year awareness campaign by building POVERTY, INC’s audience and overseeing the movie's marketing and distribution. Our team organized over 400 movie screenings in 28 countries. Our efforts of engaging the film's grassroots audiences resulted in catapulting POVERTY, INC. as the #2 documentary on Amazon and #3 on iTunes. We organized grassroots screening champions, from Michael Moore to Harvard University students, encouraging them to share the film on social media.

  • 16 MILLION REACHED IN ONE DAY

    Fresh off of the film's 2016 Tribeca Film Festival selection, our team built a groundswell of support for the documentary I VOTED? produced by Katie Couric. Our team designed and executed one of Politico's most successful advertising campaigns. On Election Day 2016 through the day after, we ran a multi-media buy that reached 16 million people. Our team also led the documentary's brand awareness and distribution efforts, partnering with People Magazine to host influencer screenings.

  • WORLD RECORD FOR LARGEST FILM SCREENING IN HISTORY

    Partnering with influencers and national brands like Kevin Bacon, Aaron Rodgers, Breitling, and The Library of Congress, the team organized hundreds of movie screenings and activated moviegoers to donate and volunteer with their local Honor Flight chapters. This social impact campaign led to hundreds of screenings, raised millions of dollars for local Honor Flight chapters across the country, and resulted in HONOR FLIGHT earning the #1 best-selling documentary on iTunes and Amazon.

  • ELEVATING IMPACT: AMAZON + HBCU PARTNERSHIP

    CROWN HEIGHTS premiered in competition at the 2017 Sundance Film Festival and won the prestigious Audience Award for U.S. Dramatic Film. Released on August 18, 2017, by Amazon Studios and IFC Films, the film's initial fan base largely comprised festival attendees. Amazon engaged Jo Jensen and her team to cultivate a community of college-aged fans and criminal justice reform experts to champion the film both offline and online prior to its Amazon streaming platform debut in mid-August 2017.